CAL Bank and Prudential Life
Insurance Ghana have signed a long-term partnership agreement to
jointly develop their businesses in Ghana.
The agreement will enable CAL
Bank’s customers to buy Prudential’s high-quality and innovative
insurance products in the bank’s 25 branches later this year.
The collaboration will increase
CAL Bank’s range of life insurance products and marks a further step
in Prudential Ghana’s development since its launch in 2014.
Executive Director of CAL Bank,
Philip Owiredu, said the bank’s partnership with Prudential will
complement an already strong banking business.
“We are looking forward to
offering our customers Prudential’s world-class insurance products
and services in the near future,” he said.
Head of Retail and Business
Banking at CAL Bank, Samuel Ntow Affum, said: “Delivering desirable
products and services to our customers is at the heart of our
success. This partnership offers our customers a great way to buy an
array of innovative insurance products from Prudential which is one
of the most trusted insurers in the world.”
Emmanuel Aryee, Chief Executive of
Prudential Ghana, said: “Our partnership with CAL Bank will add to
the growth we have already achieved and brings us closer to our goal
of becoming the life insurer of choice for Ghanaians. We are proud
to partner with CAL Bank, one of Ghana’s leading banks, and we look
forward to helping its customers plan for the future with innovative
Matt Lilley, Chief Executive of
Prudential Africa, said: “Prudential has built successful life
insurance businesses throughout the world by combining highly
effective agency forces with long-term bank partnerships. We are
taking the same approach in Ghana. Today’s agreement with CAL Bank
is another important milestone for our business here and we are
excited about its potential.”